.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness label has onboarded Indian cricketer KL Rahul as a company ambassador as well as a financier in the firm, it showed ETRetail.Without making known the specific portion of stake the cricketer has actually taken, the business stated it is actually a significant and important investment.This collaboration aims to leverage KL's tremendous attraction, particularly amongst young people as well as physical fitness fanatics, to increase Boldfit's reach into low compertition markets and demographics all over India.Sharing about the brand's growth plans, Pallav Bihani, owner and chief executive officer of the firm mentioned, "Our team are going all-in on extending our activewear and also footwear types, which are readied to redefine the physical fitness market. These sectors are our future growth engines." Presently, health and fitness as well as yoga extras steer most of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C brand name accomplished a revenue of Rs 73 crore. Along with tactical projects as well as this alliance, the label targets to reach an income of Rs 500 crore through FY26. Founded in 2018, it currently serves over 1 crore customers annually as well as strives to grow this scope to 5 crore using this relationship. Also, it is actually improving its supply establishment framework to make sure quick shipping and constant product availability.Looking ahead, the D2C startup counts on a spurt in on the web visitor traffic, social networking sites interaction, and greater purchases all over our crown jewel classifications.
Released On Aug 1, 2024 at 10:46 PM IST.
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